Photographic Soul by Gianna Gragnani
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Obscura Day Los Angeles 2012

Obscura Day is an international celebration of unusual places, full of expeditions, back room tours & explorations of the hidden wonders in your own hometown. This year, Atlas Obscura and BBC Future’s Matt Novak joined together in Los Angeles California for retro cocktails at Arclight theater.

Together Atlas Obscura and BBC Future presented Matt Novak’s first-ever exhibit of his private collection of ephemera, advertising, and objects showcasing yesterday's visions for the future. The evening featured delicious hors d'oeuvres, complimentary cocktails and an introduction to the collection by Matt Novak with a projected multimedia presentation of vintage advertisements, news clips and predictions of futures that never came to pass. This was Matt Novak's first public exhibition of his unparalleled collection which includes original animation art from The Jetsons, Cold War survivalism supplies, and a working version of the world's first practical videophone.

For more information on BBC's Retrofuturist Matt Novak check out his column on bbc.com where he uncovers the technologies, lifestyles and ideas imagined by futuristic thinkers of the past.

Want to learn about Atlas Obscura? Check out their site at atlasobscura.com


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Copyright © 2013 Gianna Gragnani. All photos are all-rights reserved.